Great audio shouldn’t stay locked away in studios—it should come along for the ride, wherever you go. With Digital Premium, we’re making this a reality, bringing premium studio-quality sound to your car without the need for extra hardware. Your car’s standard audio setup can be transformed into an experience that feels like your favorite music is being performed live just for you.
At our recent event with Dolby at the iconic 360 Music Paris studio, we showcased how Digital Premium could deliver a unique sound experience. The signature sound of 360 Music Paris studio was embedded into Digital Premium, giving drivers a way to carry the warmth and depth of the studio sound with the details of the original recording into their everyday drives.
What makes it even better is that it works with the system you already have—no need for new speakers or complicated installations. It’s a simple activation that brings the power of studio sound to your vehicle, making premium audio accessible to everyone.
We’re thrilled to have worked with 360 Music Paris studio to make this happen. Whether it’s a daily commute or a long road trip, Digital Premium ensures your car becomes a place where great sound is always within reach.