Pioneer, Pioneering the Automotive Industry

Move the heart and touch the soul

That was Nozomu Matsumoto’s founding philosophy when he created Pioneer in 1938. Eight years later, that mission still resonates through the products that defined generations of listening, and now, through the sound system shaping a new generation of driving. 

Pioneer’s legacy in sound started at home. Quite literally. From early loudspeakers in 1930s Japan to the golden age of vinyl, the brand became synonymous with hi-fi excellence in living rooms, studios, and concert halls. Later, with the rise of the DJ era, Pioneer shaped music culture again. Its CDJ turntables and mixers became club staples, defining the sound of festivals and electronic music for decades. 

As listening habits shifted, Pioneer followed, bringing its audio expertise into the car and becoming one of the first to treat the cabin as a serious sound environment. From launching the first component car stereo to debuting the first in-car CD player, Pioneer set the tone for what driving could sound like. And it didn’t stop there. With innovations like the detachable-face head unit and early adoption of Bluetooth, CD/DVD, and smartphone integration, Pioneer helped shape the foundations of what we now call infotainment, long before the term even existed. 

Today, Pioneer continues to evolve. Not just with hardware, but with a philosophy that sound in the car should be as rich, expressive, and immersive as it is anywhere else. That’s exactly why we’re proud to collaborate with them at IAA Mobility 2025. 

In our Premium Demo vehicle, Pioneer’s speaker and amplification system forms the backbone of a high-performance setup, one that’s designed to showcase not just volume or clarity, but a fully immersive sound experience. It’s a system built to impress with nuance. 

Working in harmony with Arkamys’ audio software, the hardware is brought to life in real time. Our tuning adapts sound to the contours of the vehicle interior: adjusting delays, EQ, and spatial effects to create a wide, immersive soundstage. Every seat becomes the best seat in the car. Vocals are centered and intimate, instruments take their place across the dashboard, and the low end is deep and clean, never muddy. 

What makes this collaboration special is the shared approach: hardware that understands music, and software that understands space. Together, they create a system that delivers a presence. 

The gap between home audio and car audio isn’t a gap anymore. It’s closing. Fast. 

And Pioneer, as always, is ahead of it. 

Visit our booth at IAA Mobility 2025 

Hall A2 Booth B30 

September 9-12, 2025 

Messe München, Germany 

Click HERE to book your demo